About Us

Natural High is a drug prevention nonprofit that inspires and empowers youth to find their natural high and develop the skills and courage to live life well.


8 Million Students




35,000+ Educators

Our Method

We engage influencers, educators, and peer groups to help young people discover those core activities in their lives that uplift, inspire, and motivate them — to find their ‘Natural High’ rather than use alcohol or drugs.

We provide content and action steps that are easy, fun, and effective. We share materials for free and encourage our community to use us as an ongoing resource with no associated costs. Our curriculum meets Common Core standards. Six basic principles guide everything that we do.

“This program is better than any drug use prevention program that I have seen in 32 years of teaching. Thank you!”

Health Teacher, Philadelphia PA

“It is the best anti-drug message I’ve seen in 10 years of education. The students respond to the real people’s testimonials. They can relate to it, which is imperative.”

– Educator, NC USA

“I’ve been a school counselor for 13 years, and this is the first time I have shown a video that captured every student’s attention… It also captured the attention of the teachers, who had planned on getting paperwork done.”

– Counselor, River Springs Middle School, FL

The Issue

America is facing an addiction epidemic. Adolescent substance abuse is America’s #1 health problem. According to The National Center on Addiction and Substance Abuse, 3 out of 4 adolescents have already used addictive substances. Half of these youth have used addictive substances in the past month. Furthermore, 9 out of 10 addictions begin in the teen years.

Research shows that if young people are directly engaged around the issue in a compelling way by people they look up to and trust they are much less likely to choose drugs and alcohol. In fact, if middle schoolers choose not to consume drugs and alcohol, they are 14x less likely to ever become addicted.

At Natural High, we know that the change we want starts with engaging young people on their terms — through compelling stories told by people who they look to as examples. We are committed to telling these stories and to providing resources so that youth are empowered to make good choices and live life well.

Watch a short video about why Natural High exists.

Jon Sundt founder and chief visionary officer for natural high

Founder's Story

Natural High was founded by entrepreneur Jon Sundt, who lost both of his brothers to drug addiction. After the loss, Jon became determined to turn this experience into positive change and made the decision to spend the rest of his life helping young people make better choices. He realized that simply shifting the way we engage youth could dispel the myth around drugs and alcohol. He began traveling to schools with local influencers and a slide projector at his side, hoping that his story could help save even one life.

Today, Natural High reaches over 8 million young people around the world. What started in tragedy has now grown into a movement bringing hope and positive results to thousands of families. Two decades of youth are now thriving and choosing their Natural High over drugs and alcohol — all through the power of storytelling and positive example.

Watch a short video about Jon’s personal story.