In one of the largest drug prevention programs ever implemented, Iceland achieved the most dramatic drop in drug abuse across a large population. American psychology professor, Dr. Harvey Milkman, applied his research on the use of drugs and alcohol as coping mechanisms to help Iceland solve its teen substance abuse problem.
He found that giving kids a better alternative to using, such as playing sports or music, dancing, or martial arts, coupled with teaching valuable life skills, resulted in success. The program also provided education and resources for parents, as well as encouraged positive peer-to-peer interaction and support.
Natural High incorporates Milkman’s 3 basic principles – finding a natural high, parental involvement, and peer interaction – in all of the free resources that it provides to schools, youth support organizations, and families.